first, show scarcity with authority and social proof
then, give away important tips which will add vaule to patrons life build i.e reciprocity
now, sprinkle liking in between by showing your values
then show your view of the world and show how your actions align with the patrons’
any action the patron wants to take, get verbal and written public commitments from them some people call it make them jump over hoops to get there, gathering consistency
Usman Gondal 