Ride-hailing companies are media companies in the making.
They will slowly transform into city-specific-super-apps and they will have their own hyper-local ad networks.
this is the only way for ride hailing companies to increase their bottom line because only those ride hailing companies will survive which work for all of the stakeholders, the riders, the consumers and the businesses. Since there is only so much margin to go around, becoming media companies is perhaps 1 of the only ways for ride hailing business model to work for everyone.
Usman Gondal 