hence, all marketing copy must exist only to do 1 thing and 1 thing only—and here it is

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hence, all marketing copy must exist only to do 1 thing and 1 thing only – making the reader feel better about themselves, whether they buy or not, your job is to make the visitor, the reader, the listener feel more powerful, more loved and more safe

Dear reader of usmangondal.com, there are only 2 emotions, love and fear 

every fibre of being of your business, must exist to make everyone who interacts with it feel loved, feel safe and feel admired and feel honoured and feel gushing with juices of success, like a horse of pedigree in full gallop

now, you must have a product which makes people feel all of the above 

and it must be relevant only to a select tribe, and must be built only for this select tribe and must only be sold to this select tribe by selling only in places this tribes frequents

after this, adjacent circles of consumers will automatically start ‘joining’ as this tribe is the influencer group, their adoption leads to mimesis  

this product must be visible, like the early white EarPods

we like people who like us, all copy must exist to make the reader feel like the person they aspire to become has written it, addressed to them, sitting beside them in a cozy coffee shop  

Author: Usman Gondal


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