all email has an unsubscribe option—could there be a better way?

you are the average of 5 people you spend most of your time with

let us extend this idea to email subscriptions

a part of you is the average of 5 newsletters you have subscribed to

most people have way too many subscriptions

all email has an unsubscribe option—but could there be a better way?

what if email senders are stopped from sending you any more email if you haven’t opened 3 emails from them in a row

this will have big impact

this will save so many people from decision fatigue of having trash email which will result in a higher bandwidth throughout the day

what if your email client had this setting? Apple? Google? Are you listening?

this works, anecdotally, Steve Jobs, Mark Zuckerberg and many others choose/chose to wear the same clothes every day so they can conserve their ‘decision energy’ 

if only 20% of all people using email get this upgrade and as a result these 20% of people are able to get 1 more thing done, personal or work during the entire week

like grab another cup of coffee, or push more code or split test 1 more thing 

there will be a net positive impact on the economy as a whole

What do you think?

Author: Usman Gondal

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