Joe Sugarman is a legendary business builder
the guy invented the BluBlocker sunglasses, wrote print ads and directed video ads for the whole thing
with his own money
a master DTC business builder
you should learn from him
he is amazing
every time I listen to his interviews
I feel amazing
isn’t that what we all want?
feeling good makes you do good stuff
which leads to social validation
which is a loop
a powerful one
so if you’re into building positive roi systems
take a listen to this
“and prepare to have your mind blown, I really don’t say, that lightly”—at about 3:09 mark
my #1 big takeaway from this interview is, curiosity driven headlines are the most powerful #2 reciprocity is the biggest driver of sales #3 using a dotted line around the order form increases sales by 20%
what do you think?
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