How to improve poll quality—optimise for slow thinking brain of poll-ees

Hey LinkedIn, today you asked me 

whether the posts I see are a productive use of my time

on a scale which let me choose the neutral option

I think there’s a better way to get value orders of magnitude with 1 simple mod 

Make it a binary yes or no question, here’s why 

You want to engage the slow thinking part of the brain 

If you let people choose neutral option, only the fast thinking section of the brain is engaged

people will choose neutral to skip your survey 

All the resources you spent on having this entire feature push all the way to production 

And use those compute resources 

Should be giving you a higher ROI

Author: Usman Gondal

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