your attention is precious
not because it brings revenue to social media companies
because your attention brings you revenue
where you focus your attention—your results will compound
if you focus your attention on your personal brand the prize is lifetime employability
if you focus your attention on your DTC brand the prize is priceless
if you focus your attention on a social cause the prize is generational
and social media apps are robbing you of focus
you must not let this happen
your future depends on it
you, I and many others like have turned off notifications from most apps
you, I and many others like us focus on the vital few and choose to let go of the trivial many
you, I and many others like us are time boxing our attention on these apps so we can get the most out of them—
as opposed to these platforms getting the most out of us
this has become win-win situation for them
and a lose-lose situation for people like you and I
15 years from now, you and I will have taught everything you and I know to our children
and they will absolutely, utterly and completely detest notifications
they will most probably create a social network which optimises for both the user and the platform
without getting into the pointless discussion of creating decentralised social networks which people control—for which there is no historic precedence—which can never happen
you, I and many others like us will build a social network which works for us
I present unto you, the most insurmountable way for consuming content which optimises for positive outcomes only
intentional-twitter
it shall be a new twitter-full of intent
you will not see a feed of tweets
you will see faces of people you have chosen to follow
you will intentionally click on a person’s display picture if you want to see their tweets
total control
it shall be devoid of all algorithmae
the social networks let you remove posts and people from your feed
even then, the algorithm decides what you see
there will be no algorithms on this twitter
no more monetisation of your dopamine response
you will see only things you choose to see
this will be a natural system driven only by your intent
this method of letting people choose who they follow based on appearance
is not a new thing
people have done this for thousands of years
this is same as love at first sight
this is same as going with your gut feeling
the is same as finding how well you vibe with someone
The is the most natural way to connect
Since there are no pheromones on the internet to tell us how the other person vibes with you
The face is a reflection of a persons accumulated pheromone profile
the only way to connect for you is to show the face
this is 1 of the immutable aspects of the social condition
this is history
This will rank order people across twitter who are getting more clicks on their faces—just like in real life—who would’ve guessed?
you will have a final tab—it will say—news
This will you show people’s faces who are tweeting content classified as news
When you click to expand one of these, you will be able to see the news they’re tweeting about
it will be amazing if you can add something to this concept by commenting below
—using first principles
Usman Gondal 