what’s the first question you ask someone when you meet them? What do you do for a living. You are always curious about what other people does because what you do is who you are and it is a part of your identity.
Now, what’s the second question you ask someone after the first one? Where do you live or if you’re smarter, where do you come from. So you can have more context on this person because in all marketing, context is everything.
In all marketing, context is everything because it helps you to put the other person in a box, they either go into the not-my-type-box, acquaintance-box or I-want-to-know-more-about-this-person-box. It’s the same with products, if you put a product in I-want-to-know-more-about-this-product-box, you will probably end up buying it.
Now imagine, if a person did not tell you where they live, and they did not tell you where they come from, how much of an inclination you will have of putting them into I-want-to-know-more-about-this. If you are like me, you will end up forgetting this person because this person has in a way offended you by not sharing context with you.
If on the other hand, this person tells you what they do, where they live, and where they come from, and if you vibe with them, you will put them in a nice box, the famous, the amazing I-want-to-know-more-about-this-person box. (by the way here’s the link you are looking for)
Now Imagine for a moment, if a product offer page told you absolutely nothing about who makes it, why they make it and where they make it, you will hardly buy it.
Now, ask yourself, do you immediately associate a physical address with an instagram page? No. Do you immediately associate a physical address with a Facebook page or a WhatsApp business account? No. Do you immediately associate a physical address with a Google Maps listing, Yes.
Google Maps listing is superior to all other social media listings because people immediately associate a physical address with a Google Maps listing, with time you will see Google Maps listings will continue to do better—this will become a clear precedence. And remember, all experiences are exponential.
This mimetic pattern is immutable, this mimetic pattern has worked the same way throughout history, this mimetic pattern is a part of how humans interact—physical addresses give vitality to the context of you, to your product and to your business. So, if you want to have first principles on your side, spend 80% of your resources cultivating a physical address on Google Maps.
—at near a place frequented by your 1,000 true fans.
Do you think it will be a good idea if Google took a leaf out of Meta’s book and used subtle redirects to send more people to Google Maps? Let me know in the comment section below.
Usman Gondal 