How newsletters will move to SMS

I hate email—99.9% of it is unactionable, confusing and causes nothing but decision fatigue

If you’re on the same ship—read on—there is an opportunity already here for SMS automation companies like Attentive and even Twilio or Klaviyo

As I was going to type my email address on the form you can see—I did not because the thought of opening my iCloud email was not very appealing.

I’d rather be sent an SMS.

Newsletters will move to SMS. The tipping point of SMS replacing email is now.

Author: Usman Gondal

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