The Power of Analogy

Disclaimer: this post is not nutritional advice—consult a licensed professional before you go on a diet

some context, below is a subheading from the Biryanchi Post, breaking the news of a supermom she lost weight because she ate rice for 5 days straight i.e she cut gluten from her diet

now read the following subheadings

This is easier than keto—and my mood improves so muchit turns me into a butterfly

This is easier than keto—and my mood improves so much

the former has more story appeal than the latter—the former inspires you to think—and what is value creation if not inspiration

Analogies are to normal sentences, what pictures with story appeal are to pictures without

Author: Usman Gondal

https://www.linkedin.com/in/uag/

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