About

Usman Gondal

I’m a brand builder, building net positive experiences. Brands already exist you only discover them.

Currently giving the world the Best Chicken Biryanchi on the earth.

Just prior, I was at Abul Latif Jameel Enterprises, leading the innovation effort across all BUs, before that I was building DTC brands in Clothing, Home & Living and Toys space. Previously, I was a startup operator at Qwexar delivering iOS applications, B2C Applications and SaaS for Haven Homes Inc.

Themes I Explore

Philosophy—#1 most helpful thing in finding the lead domino  

Network Effects—mimetic distribution over product market fit

Historical Precedence—best way to connect the dots and going from zero to 1