Clubhouse and shy people—here’s to making them happier

Note: this episode of the Usman Gondal Show is brought to you by the — Your Morning Fix of Inspiration

shy people are people too 

because they are sensitive 

see the diagonal red line on the microphone? 

this subconsciously affects people

it should go away or it will drive away enough people to marginally flatten the growth curve and the engagement curve will suffer more 

leave quietly should be in green, yes green

if shy people want to leave make it easy for them 

a bit of egalitarianism is a good thing

could there not be another way to show a persons mic is off?

could the default representation not be, nothing

no mic, nothing

here’s why this is Okay if your system design constraints allow it, you should have eventual persistence.

Note: this episode of the Usman Gondal Show is brought to you by the — Your Morning Fix of Inspiration

Takeaway 1. Engineer productivity, System Simplicity & eventual persistence are good things.

Takeaway 2. LinkedIn is using this shade of green to convey this class of message.

Takeaway 3. You should run a A/B with this green in your product. LinkedIn’s A/B testing budget is probably 100x of most smaller consumer internet products.

Why Clubhouse needs a ‘growth-diet’ or it will become Quora for Audio—here’s how to fix it

Note: this episode of the Usman Gondal Show is brought to you by the — Your Morning Fix of Inspiration

Remember Quora? 

It used to be a nice place, at least in the beginning. 

Then it was invaded by an army of “wikipedia bots”.

If Clubhouse wants to win, it must stop the invites and go on a diet. 

Here’s how to fix it. 

Look at the retention curve. 

And dig into data and rank the users on the following parameters:

  1. Listens a lot 
  2. Speaks a lot 
  3. Uses the App within 2 hours of morning and two hours before bedtime

Take the top 20% of the users and find a way to pixel them if the terms and conditions and privacy policy of Clubhouse is happy with it. 

Make an LLA and run an Ad and give the prospect a unique link and ask them to copy it and check back later. 

If the prospect checks back 5 times within 1 week. 

Bring them onto clubhouse with 2 giveaway invites. 

Observe the retention curve again. 

Giveaway 1.6x the number of invites given during the preceding phase.

Keep pruning. 

This will make Clubhouse into an exclusive club. 

It must remain that way if it is to become a net-cash-flow-positive entity.

How much will Clubhouse be worth at 2.75M users: at $62.5M projected profit per month—calculated independent of micro and macro economic cycles

Note: this episode of the Usman Gondal Show is brought to you by the — Your Morning Fix of Inspiration

given the average 34-47 year old, the clubhouse user today 

this revenue cycle will start changing 120-(19+41)+(2021) = in year = 2081

Facebook ARPU in 2020 was about $30 

Clubhouse demographic is a special demographic 

to find the ARPU of this demographic I will 1.6x $30

because growth in nature is not linear, it’s always exponential 

Clubhouse projected ARPU = $49.7 

Facebook operating margin is 45.5%

assuming clubhouse operating margin is the same as Facebook

Average profit per user projected for Clubhouse = $22.75 

According to Facebook Audience Insights tool

The Clubhouse demographic is between 50-60M people. 

At 5% market penetration… 

2.75M total users (Of which top 20% will be very active)

Remember we estimated the average profit per user of Clubhouse per month at $22.75 

I cover monetisation strategy for Clubhouse here:

Estimated total profit per month for Clubhouse = 2.75M * $22.75 

= $62.5M

at 40x Earnings the total estimated Value of Clubhouse will be

= $2.5B


why I have decided to start—the Gondal tribe, agrarian land owners and effective executives

because I want to share my thought process, opinions and predictions with the world. 

that’s me photographed by my 5 year old with an iPhone

there’s 5 kinds of wealth a person has

  1. faith
  2. health
  3. finance
  4. family
  5. tribe

    in that order—kind of like Maslow’s hierarchy of needs

    my grandfather’s father, used to say—“Son, ask for faith, health and finances”

    his name is Ismaeel and he went in the Second Great War on behalf of the british colonial empire to the Japanese front

    We come from the Gondal tribe—an ancient agrarian tribe on the NorthWestern frontier of Punjab proper.

    Most of our population lives in the Gondal-Bar region, the section of the earth between River Jehlum and River Chenab at the centre is the city of Mandi Bahauddin

    other tribes settled in the Bar are the Ranjha, the Warraich, the Tarar and the Gujjar tribes

    My Great Grandfather’s big brother was named Sukha

    Sukha was a man with the heart of a King

    Whenever Sukha will buy new land, he will distribute it evenly to his three brothers—to this day our ancestral home is named after him.

    1 of the recurring themes of Gondal tribe is we make excellent executives

    Gondal tribe is overrepresented in the the the military, the police and the judiciary

the reason I believe this is, that every land owner is a King in his own right

this means for survival we have to do only the important things and let some fires burn and triage the right fires to put out

which means things like the 80/20 principle is a part of our upbringing